Events That
Move
Business

Flagship annual customer events that deepen relationships, drive retention, and create memorable brand experiences. At Bankjoy, drove 30% YoY attendance growth while simultaneously reducing budget and securing higher sponsorship revenue.

• Full lifecycle ownership from concept and venue selection through onsite execution and post-event reporting
• Cross-functional alignment across sales, customer success, leadership, and sponsors
• Contributed directly to $1M+ influenced pipeline, 2 accelerated renewals, and 3 new account closures
• Event experience tied to a 5-point increase in customer NPS scores

End-to-end coordination of onsite tradeshow booth presence for enterprise technology events, integrated with broader demand generation strategy to maximize lead capture and sponsor ROI.

• Vendor management, booth logistics, staffing, and onsite coordination
• Integrated with digital demand generation campaigns for full-funnel impact
• Enterprise client partnerships including Rubrik, Cisco, Red Hat, and NetApp
• Coordinated hybrid elements to extend reach beyond the physical event footprint

Strategic advisory sessions that give enterprise clients a voice in product and strategy while strengthening executive-level relationships and reinforcing long-term partnership value.

• Program design, facilitation planning, and logistics coordination
• Alignment with customer success, product, and sales leadership to shape agenda
• Supports retention strategy and creates high-trust touchpoints with key accounts
• Structures post-event follow-through to ensure commitments are actioned

Internal leadership and team gatherings designed to foster strategic alignment, build culture, and energize distributed teams — particularly impactful in remote-first organizations.

• Venue sourcing, travel logistics, and full program coordination
• Agenda design balancing structured sessions with connection-building activities
• Experience producing meaningful team moments across multiple distributed organizations
• Post-event alignment documentation to translate energy into action

Mission-driven fundraising events that raise funds and awareness for charitable organizations through creative programming and community-centered experiences.

• Increased special event fundraising totals by 100% through strategic execution and creative programming
• Volunteer event leadership with Making Changes / Dress for Success Calgary and Calgary Folk Music Festival
• Experience managing large-scale safety, logistics, and volunteer teams at major community events
• Inclusive campaign and event design that engages new audiences and expands community reach

Comprehensive multi-day training programs that equip student staff with the skills, knowledge, and confidence to support their peers and uphold community standards.

• Designed and led a 2-week training program for 20 student staff at Mount Royal University
• Co-developed code of conduct, policy orientation, and student staff handbook
• Curriculum covering leadership development, crisis response, and community building
• Created engaging, high-retention programming that prepared staff for real-world challenges

Large-scale welcome programming for incoming students that sets the tone for community belonging, academic success, and a positive institutional experience from day one.

• Coordinated multi-stakeholder programming across campus departments and student organizations
• Inclusive event design that intentionally welcomed students from diverse backgrounds
• Experience at both domestic (Mount Royal University) and international (Bader College, Queen's University, UK) institutions
• Led activity trips and field studies across three countries with groups of 160+ students

Seamlessly integrated in-person event presence with live digital webinar delivery to expand audience reach, maximize content value, and increase sponsor ROI beyond physical attendance caps.

• Spearheaded hybrid event formats at ActualTech Media combining tradeshow booths with live-streamed sessions
• Technical coordination across in-room AV, streaming platforms, and remote moderation
• Simultaneous management of in-person and virtual attendee experiences
• Achieved measurable uplift in total audience reach and sponsor deliverables by blending both formats

B2B demand generation webinar programs built to drive pipeline, nurture prospects, and support revenue targets — scaled to operate at enterprise volume without sacrificing quality or ROI.

• Scaled from 1 to 400+ annual webinar events (433% growth) — became the company's #1 revenue driver
• Generated $1M+ in influenced pipeline through strategic program alignment at Bankjoy
• Partnered with sales, product marketing, and demand gen to align programs to GTM motions
• Built operational frameworks, promotion strategies, and performance reporting to sustain scale
• Platform expertise: Zoom, ON24, Notified, and custom analytics integrations