2025 – 2026
Marketing Events Manager
Bankjoy · Remote (Calgary, AB)
- Drove $1M+ in influenced pipeline; accelerated 2 early renewals and contributed to closing 3 new accounts
- Increased customer conference attendance YoY by 30% while reducing budget and securing higher sponsorship revenue
- Developed event promotion strategies across social, email, and personalized invitations tracked in HubSpot
- Increased customer NPS scores by 5% through events tied directly to retention and satisfaction goals
- Managed full event lifecycle from concept through onsite execution, with cross-functional alignment across sales, CS, leadership, and sponsors
2024
Director, Content Product Management & Webinar Strategy
Future B2B (formerly ActualTech Media) · Remote (Calgary, AB)
- Assumed Product Management leadership during organizational restructuring post-acquisition
- Streamlined content product catalogue with focus on webinar offerings across newly combined business units
- Gathered stakeholder buy-in across sales, operations, and delivery teams for successful webinar product launch
- Established pricing standards and evaluated margins to ensure profitability
2015 – 2024
Senior Director of Webinar Services
ActualTech Media · Remote (Calgary, AB)
- Joined as employee #1 and led 300%+ staff growth over 8 years; directly managed a team of 7
- Scaled webinar program from 1 to 400+ annual events (433% growth), transforming it into the company's primary revenue source
- Built strategic partnerships with enterprise tech clients including Rubrik, Cisco, Red Hat, and NetApp
- Partnered with sales, product marketing, and demand gen to align webinar strategy with GTM motions and revenue targets
- Spearheaded planning and onsite execution of tradeshow booths, including coordination of hybrid webinar events
2014 – 2015
Marketing Coordinator & Stylist
espy experience · Calgary, AB
- Promoted from Stylist to Marketing Coordinator to oversee social media, email promotion, and special events
- Increased special event fundraising totals by 100%
- Created a successful inclusive social media campaign that engaged new customer segments
2012 – 2014
Residence Life Coordinator
Mount Royal University · Calgary, AB
- Directly supervised 20 student staff; planned and led a 2-week staff training program
- Participated in a 24/7 on-call rotation responding to student crises, emergency services, and facility issues
- Co-developed the code of conduct and student staff handbook; covered two senior roles simultaneously for 6 weeks
2011
Student Life Coordinator
Bader College, Queen's University · Herstmonceux, United Kingdom
- Managed student and faculty programming at a Canadian institution abroad
- Led activity trips and field studies across three countries with 160 students
- Led incident response team including on-call rotation and follow-up